| Organisation: | Alan. https://www.alan-agency.com/ |
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| Job Title: | Associate Director, Strategy |
| Location: | London, UK |
| Contract: | PERM |
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Interested in this role? Apply via ghostmail. Your email is sent directly to the hirer, but we’ll track who applies, so we can let everyone know when the role is closed. No ghosting here! Please send your CV and cover note to:
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Are you an experienced and creatively charged strategist eager to take your career to the next level? If you're passionate about moulding the narratives of globally recognised brands and rising scale ups, including SAP, AWS, BDO and Notion, within a lively and spirited B2B brand-building agency, then this role is for you.
As Associate Director, Strategy at alan, your impact will not be limited to just writing winning brand strategies – you'll be the lynchpin between research, creative, content, design and editorial, bringing brands to life through the creation of irresistible identities and compelling campaigns. In this role, you'll have the unique opportunity to liberate clients from generic robotic identities, infusing their brands with creativity and intellectual stimulus. You'll use your analytical abilities, strategic mindset and storytelling prowess to build brands that challenge sector norms and resonate on a deep, visceral level.
Brand strategy: You will be the visionary architect, crafting sophisticated brand ecosystems. The role includes conducting full-scale rebrands, producing compelling brand stories, proposition development and building out key brand architecture. Your expertise in steering and implementing these strategies will be instrumental in helping our clients' brands to bring about real change, at both a business and market level.
Messaging: The ability to create impactful and resonant messaging is at the core of this role. You will be tasked with developing communication strategies that effectively convey brand values, resonate with target audiences and differentiate our clients in the market.
Thought leadership: Your role will leverage your editorial eye to identify and curate interesting, unexpected stories, and angles that position our clients as industry leaders.
Content and campaign strategy and planning: You’ll be the mastermind behind content and creative approaches, taking charge of guiding and sculpting ‘big ideas’ through your strategic insights and creative briefings. Beyond mere planning, your role encompasses crafting the blueprint of campaigns, injecting activations with innovation, and helping navigate the entire creative journey from conception to flawless execution.
A brand geek: Passionate aficionado of brand, demonstrating an in-depth understanding of brand theory, methodologies, trends, and a keen appreciation for what makes a brand truly stand out.
A convincing personality: Not necessarily a big or loud personality (although that’s fine too!), but someone who brings conviction, leadership and verve to their ideas for change.
A pitch winner and account builder: Demonstrates a proven track record as a value adding strategist, helping secure pitch wins and growing accounts through persuasive communication and strategic acumen.
A storyteller with creative spark: Gifted storyteller who can weave narratives that captivate and resonate with diverse audiences, bringing imagination and colour to every stage of a project.